Last year, Apple, known for its privacy, decided to protect its customers’ data even better. In April, the Cupertino giant introduced a software update that changed existing privacy settings. This significantly affected the ability to track users of major corporations. The Markets Insider report indicates that social networking sites lost the most from Apple’s new policy, with the four largest organizations losing as much as $315 billion in total value.
Of course, the biggest loser in this case was Meta, the owner of Facebook. After the release of the financial report, many investors turned their backs on Mark Zuckerberg’s platform. Thus, Meta’s market value dropped about 23%, and Zuckerberg himself dropped out of the list of the 10 richest people in the world. As if that were not enough, the European Union has also been trying for some time to restrict advertising activities using the confidential data of citizens of the Old Continent.
As it turns out, Google is not going to fall behind. Recall that this company is engaged in the creation and development of software for Android smartphones. In a special post on the Google blog, there was information about a long-term initiative aimed at introducing new advertising solutions that provide more privacy for users.
“Today we’re announcing a multi-year initiative … to introduce new, more private advertising solutions,” Android vice president of product management Anthony Chavez wrote in a blog post
The information provided by Anthony Chavez indicates that Android will in the future limit the sharing of user data with third parties and operate without identifiers between apps.