The announcement of the meta-universe is one of the most important events in the technology industry in recent months. Microsoft must take part in the creation of a “new Internet,” and the way to that goal is through the creation of games with extensive social networking systems.
Microsoft’s market strategy is clearly focused on the gaming segment, as evidenced by the many spectacular acquisitions of other developers-the recent purchase of Activision Blizzard for a staggering $75 billion was a big surprise.
While the main reason for the purchase is a desire to expand the library of games available for Xbox consoles and personal computers with new versions of well-known series, such purchases should also allow greater participation in the construction of a “new Internet” or meta-universe.
As Microsoft president Satya Nadella said in an interview, being a mogul in the game industry should move toward the creation of a new, virtual space.
Games published by the Redmond company will engage players even more digitally through community organizing and events that use digital avatars. Thus, you can expect more and more games to include in-depth social modules that will increasingly make use of meta-universe technology.