The renowned Rogue organization is renewing its partnership with major automaker Kia Motors. This is a return to the partnership since April 2020, when the two companies first announced joint activities. It is not yet known exactly in which areas the team, which plays League of Legends in the LEC, will collaborate with Kia.
Automotive concerns are very eager to join the cybersports industry. Many such examples could be found in the past. Audi became one of the main sponsors of the Danish formation of CS: GO, Astralis. Mercedes Benz decided to collaborate with Riot Games on the occasion of the League of Legends games.
Now one of the leading organizations with a division, including in League of Legends – Rogue has decided to renew its partnership with the Korean car manufacturer – Kia Motors. Both companies are to tell the stories of individual players to inspire fans. However, we don’t know the details yet.
“We are excited to introduce our unique cybersports brand as part of a joint campaign with Kia. We believe in innovation and inspiration as a driving force to be the best. We look forward to delving into our cybersports stories that we hope will inspire all of cybersports,” said ReKTGlobal’s executive vice president of cybersports.
